Evaluation: Looking back at your preliminary task what do you feel you have learnt in the production of your media product?

This is an audio in which I discussed my feelings behind my work and the reasons for my choices. I  decided to do this as an audio because despite loving directing, I don't enjoy  being in front of the camera. Also I didn't type it so I would be able to emote properly. it is one thing to be behind a computer screen typing, and being able to hear  the tones and ways they have conveyed their message. I believed it would a more of an impersonal element to it; allowing you as the examiners/ markers to  have an insight into the person behind the camera.

Evaluation: What would be the audience for your media product?

 This is a table  showing the reason behind  who I believe my  media product is targeted to and why. I had to add in images of  the table ,which I made on a word file. 

Evaluation: What kind of media institutions might distribute your media product?

Media institutions are organisations or companies, which are either in the public or private sector which broadcast and/or create forms of media. these forms of media's can range from television programs, and movies to online gaming.  Companies within the public sector typically funded by advertisements  or from the audience calling in (competitions) to live programs. An example of this would be ITV's  The Morning Show , in which audience members may call in to enter competitions for the chance of being entered into a draw; to win holidays, cars, money and gadgets etc.I decided that due to the nature of my media product and it being a movie. I made the decision to look in to  movie institutions  within the public sector. However, within the private sector companies such as Warner Brothers, and Universal Studios  dominate the industry. This prompted me in to focusing on production companies in the UK.
I also decided to do this because English based movies tend not to do very well in other countries. This is because of language barriers, in the sense of the way as British people we speak with certain  terms. For  example terms such as 'grill' would be misunderstood instead of it being " food cooked with high heat with the heat applied directly to the food from above". However, Americans could misunderstand this for the  urban definition meaning "one's personal business or one's teeth/smile". Despite this probably a rare comparison, it still shows the language barrier. This being said I decided to look at British based Movie institutions such as 'Cowboy Films', 'Studio Canal' and  'Revolver Entertainment'. I decided to look at these three production companies because quite a few of there movies follow  then similar type of artistic style on how they want the movie to be seen.
 There low budget appearing indie movies entail a more vivid illustration, which allows the  audience to be intrigued by the movie deeply.  For example in The Revolver Entertainments spring 2006 box office topper  'Kidulthood', there is a scene in which, Moony ( played by Femi Oyeniran) and Sam Peel (played by Noel Clarke) go head to head; at this point in the scene  the camera has a 2 person side profile over the shoulder shot of both characters. By the camera doing the audience becomes emotionally invested in both of the characters emotions by being able to see them in their, verbal, physical and unconscious body language.

Kidulthood



'Kidulthood'

Image: Moony ( in yellow and blue jacket holding knife) Played by Femi Oyeniran. Sam Peel ( in grey hoodie with a black varsity jacket) played by Noel Clarke.
Distributed by Revolver Entertainment
Released on the 3rd of march 2006




I believe Revolver entertainment would be interested  in my media product because it follows  the theme of having teens from a range of different ethnic and social backgrounds (Class). This would means that  the movie would be able to appeal to a wider audience. In addition,  the studies which I carried out I was able to see that people like to have an insight into other peoples life's. By  the film showing various forms of diversity  I would be opening up the movie  to a wider audience despite my main target audience being 16 - 24.

Despite having a main movie distribution/ production company. I would look at other forms of distribution such as advertising through the internet. I would mostly at advertising through popular sites such as 'Youtube' which is an upload a video of (someone or something) to the video-sharing website.  Studies have shown that Youtube is one of the most popular and most successful forms of advertising.  By using online forms of media institutions my movie would have a wider audience.

	
	

Evaluation : How does it represent particular social Groups

In conclusion I believe my movie opening presents a range of different social group in a good light. this being said i understand that some people who may foster/ adopt a child from a different race my feel slightly offended by the portrayal of the adopted child (kola) being slightly rude. in addition to this some may feel offended by the  cross ethnicity comparison. However, this being said movie directors typically have to take big risks to get results, which is what I attempted to do.

Evaluation : In what way does your media product use, develop or challenge forms and conventions of real media Products

ideas & Story Board & Mise en scene

Title Ideas: Deception, Black Shadow, Woodlands, Get the Girls and Stranger
Music: Heavy beat music which is both scary and emotive.

Kanye West - I am a God( instrumental)
album: Yeezus

Vince Staples - Fire (instrumental)
Album: Hell can wait



The Underachievers- New new York (instrumental)
album: INDIGOISM

Kelela - Enemy (instrumental)
album:Cut 4 Me

PARTYNEXTDOOR- Break From Toronto (instrumental)
album :PARTYNEXTDOOR

However, I decided not to use any of  the music above because of copy righting laws which state;
Rights covered

The law gives the creators of literary, dramatic, musical, artistic works, sound recordings, broadcasts, films and typographical arrangement of published editions, rights to control the ways in which their material may be used.

The rights cover; broadcast and public performance, copying, adapting, issuing, renting and lending copies to the public.

In many cases, the creator will also have the right to be identified as the author and to object to distortions of his words.

1. 
   

1. Literary  
   song lyrics, manuscripts, manuals, computer programs, commercial documents, leaflets, newsletters & articles etc.
2. Dramatic  
   plays, dance, etc.
3. Musical  
   recordings and score.
4. Artistic  
   photography, painting, sculptures, architecture, technical drawings/diagrams, maps, logos.
5. Typographical arrangement of published editions
   magazines, periodicals, etc.
6. Sound recording
   may be recordings of other copyright works, e.g. musical and literary.
7. Film   "
   video footage, films, broadcasts and cable programmes.

The Copyright (Computer Programs) Regulations 1992 extended the rules covering literary works to include computer programs.

Taken from:Copy Right Service

So I decide to us free demo's from sound cloud which the owners have consulted to the use of their music in my movie. Also, all the music featured has been for the advertisement of the owner of the music. I used  tracks such as "Because I can Kill" & "No Excuses" by Robert Luna to create a form of mystery and cryptic element. However, I used "TSL (Take so Long)" by Pride to show the emotional connection between the boyfriend (Bolaji) and his girlfriend (Zara) when they were have having a conversation over the phone.
No Excuses - Rob Luna
Because I can Kill - Rob Luna 

TSL (take so long) - Pride

Mise En Scene

Setting/Location: I decided to set my opening sequence  firstly in the soft seating area in the sixth form block of   Rainham School for Girls (Derwent Way, Gillingham, Kent ME8 0BX). Originally, I wanted to set my opening sequence in my home, which would have given the idea of a relaxed homely environment. However, I decided to film it within the school to create a more professional appeal. By setting it in this environment I have been able to give the illusion of importance of what the men are discussing, which means the audience would want to pay more attention to the opening sequence. The second location I used was the field/ forest of the school. I did this out of sheer luck I originally wanted to shoot the woodland scenes in the Walderslade Woods because it has a very ominous appeal. However, I decided too use the school woods because e filming within the woodlands would have required a lot of artificial lighting due to the darkness created by the trees arching over. in addition to this the weather was too good to pass up on the fog added mystery without completely  handicapping the ability of seeing/clarity of the footage.

Walderslade woods

Walderslade woods

The image bellow was taken similar to the time of  filming, which shows a very dark and mysterious forest in the middle of the day.  If I had decided to film in the middle of the day also it would have been to dark and the camera would not be able to pick up on the actors and it would have been a wasted day of shooting.

 

 

 

Other Locations:

 Fort Horsted: Fort Horsted, Primrose Close, Chatham, Kent, ME4 6HZFort Amherst:Khartoum Road, Chatham ME4 4UB
Fort Borstal : Cookham Hill, Rochester, Medway ME1 3NTRochester Castle : Rochester, Kent ME1 1SWLighting: I used artificial lighting in the first location because it was a  confined location, which without being heavily lit would not be visible to the camera. however, I made sure the lighting reflect the right amount of ambience to encourage the boy to share his feelings with his friend. If I was able to use to reshoot my opening sequence I would want to use equipment such as  soft boxes, barn doors, umbrellas and a flash head reflector because it would eliminate any grain in my movie.

Costumes 

Best Friend: A Burton Suit , Alexander Wang Smart Shirt, a M&S Tie and a Pair of Salvatore Feragamo Plain Toe Derby shoes. I chose this outfit because I wanted him to reflect wealth and formality. By him  wearing this outfit he is unconsciously placing him self higher up the chain/ corporate ladder.  

Boyfriend:  A pair of black H&M skinny legged chinos with a black Armani T-shirt, a pair of Nike SB Zoom Stefan Janoski Black Canvas and a blue(teal) vintage parka jacket. I picked this to give the illusion of him being dressed down and open. by dressing him like this the audience is able to see a contrast between  him and his friend. However, his shoes demonstrate his class and that he is abler to afford designer brands.

Girlfriend: A pair of Primark acid wash high waisted jeans, a New look print scarf, a Matalan penguin jumper, a Matalan Green Parka and  a pair of white All Star Converses. I decided to choose these clothing's because they do not signify any form of drastic wealth.  

Fonts

I looked at various fonts, and one thing I noticed among all of them which was a common factor was the lack of clarity. A lot of the fonts appeared to be aesthetically pleasing but where un-distinguishable: which meant that the audience would not be able to even read the title. This  would play a key factor in to whether or not people wanted to watch the film or not. For example by using the font 'Outline' I would only be directing my film to Mostly pre/teenage girls as they would believe the film would be about varsity/cheer leading topics. I decided to look at fonts such as 'Centurio' because they are universal and have no set age groups and also is very clear.

I then went on to look for the colour in which i wanted to set my font in. i decided to look for a font which would portray the thriller theme and would  also sit well on a black background. I decided to choose red because it  is a universal symbol for emotions such as  hatred, anger, warning or death. All the Characteristics which it represented where all in my film. I also, decided to  go with a black background because of it represents  bad people, mystery, or secrecy. These where also factors which played a part in my film.

I researched into Titles and there orders and found the common trend of this order:

1. NAME OF THE STUDIO)
2. (NAME OF THE PRODUCTION COMPANY)
3. POSSESSORY CREDIT/S
4. STARRING
5. (FILM'S TITLE)
6. FEATURING
7. CASTING or CASTING BY
8. MUSIC or MUSIC COMPOSED BY or ORIGINAL SCORE BY
9. PRODUCTION DESIGN or PRODUCTION DESIGNER
10. EDITOR or EDITED BY.
11. DIRECTOR OF PHOTOGRAPHY
12. PRODUCER or PRODUCED BY, EXECUTIVE PRODUCER
13. BASED ON THE BOOK (PLAY, GRAPHIC NOVEL etc.) BY or FROM A PLAY/BOOK BY (older movies).
14. BASED ON THE CHARACTERS BY or BASED ON THE CHARACTERS CREATED BY
15. (SCREEN) STORY or STORY BY
16. WRITER(S) or WRITTEN BY or SCREENPLAY or SCREENPLAY BY
17. DIRECTOR or DIRECTED BY

Pitch.02 

Due to further complications  I have decided to work on my own which I believe would be highly beneficial and allow me to have full creative control....

Firstly, I have decided to continue with the original script for 'INTERCEPTION'. However i plan to change the title after filming.
Secondly, I plan to start filming  shortly and incorporate the ideas from the script from my love for you.
Thirdly, I have decided to incorporate the use of poetry/rhymes  to create suspicion. 
 Finally, I  have decided to incorporate the use of a narrater. which i believe would add a form of depth to the opening scene.