Evaluation: Looking back at your preliminary task what do you feel you have learnt in the production of your media product?

This is an audio in which I discussed my feelings behind my work and the reasons for my choices. I  decided to do this as an audio because despite loving directing, I don't enjoy  being in front of the camera. Also I didn't type it so I would be able to emote properly. it is one thing to be behind a computer screen typing, and being able to hear  the tones and ways they have conveyed their message. I believed it would a more of an impersonal element to it; allowing you as the examiners/ markers to  have an insight into the person behind the camera.

Evaluation: What would be the audience for your media product?

 This is a table  showing the reason behind  who I believe my  media product is targeted to and why. I had to add in images of  the table ,which I made on a word file. 

Evaluation: What kind of media institutions might distribute your media product?

Media institutions are organisations or companies, which are either in the public or private sector which broadcast and/or create forms of media. these forms of media's can range from television programs, and movies to online gaming.  Companies within the public sector typically funded by advertisements  or from the audience calling in (competitions) to live programs. An example of this would be ITV's  The Morning Show , in which audience members may call in to enter competitions for the chance of being entered into a draw; to win holidays, cars, money and gadgets etc.I decided that due to the nature of my media product and it being a movie. I made the decision to look in to  movie institutions  within the public sector. However, within the private sector companies such as Warner Brothers, and Universal Studios  dominate the industry. This prompted me in to focusing on production companies in the UK.
I also decided to do this because English based movies tend not to do very well in other countries. This is because of language barriers, in the sense of the way as British people we speak with certain  terms. For  example terms such as 'grill' would be misunderstood instead of it being " food cooked with high heat with the heat applied directly to the food from above". However, Americans could misunderstand this for the  urban definition meaning "one's personal business or one's teeth/smile". Despite this probably a rare comparison, it still shows the language barrier. This being said I decided to look at British based Movie institutions such as 'Cowboy Films', 'Studio Canal' and  'Revolver Entertainment'. I decided to look at these three production companies because quite a few of there movies follow  then similar type of artistic style on how they want the movie to be seen.
 There low budget appearing indie movies entail a more vivid illustration, which allows the  audience to be intrigued by the movie deeply.  For example in The Revolver Entertainments spring 2006 box office topper  'Kidulthood', there is a scene in which, Moony ( played by Femi Oyeniran) and Sam Peel (played by Noel Clarke) go head to head; at this point in the scene  the camera has a 2 person side profile over the shoulder shot of both characters. By the camera doing the audience becomes emotionally invested in both of the characters emotions by being able to see them in their, verbal, physical and unconscious body language.

Kidulthood



'Kidulthood'

Image: Moony ( in yellow and blue jacket holding knife) Played by Femi Oyeniran. Sam Peel ( in grey hoodie with a black varsity jacket) played by Noel Clarke.
Distributed by Revolver Entertainment
Released on the 3rd of march 2006




I believe Revolver entertainment would be interested  in my media product because it follows  the theme of having teens from a range of different ethnic and social backgrounds (Class). This would means that  the movie would be able to appeal to a wider audience. In addition,  the studies which I carried out I was able to see that people like to have an insight into other peoples life's. By  the film showing various forms of diversity  I would be opening up the movie  to a wider audience despite my main target audience being 16 - 24.

Despite having a main movie distribution/ production company. I would look at other forms of distribution such as advertising through the internet. I would mostly at advertising through popular sites such as 'Youtube' which is an upload a video of (someone or something) to the video-sharing website.  Studies have shown that Youtube is one of the most popular and most successful forms of advertising.  By using online forms of media institutions my movie would have a wider audience.

	
	

Evaluation : How does it represent particular social Groups

In conclusion I believe my movie opening presents a range of different social group in a good light. this being said i understand that some people who may foster/ adopt a child from a different race my feel slightly offended by the portrayal of the adopted child (kola) being slightly rude. in addition to this some may feel offended by the  cross ethnicity comparison. However, this being said movie directors typically have to take big risks to get results, which is what I attempted to do.

Evaluation : In what way does your media product use, develop or challenge forms and conventions of real media Products